Costa Rica

About Us

Proimagen Costa Rica Association is a non-profit organization dedicated to promoting Costa Rica as a tourist destination in the main international markets such as North America, Latin America, Europe, Asia, and others. Its affiliates are Costa Rican tourism product and service companies that operate with the highest quality standards.

We aim to create promotional alliances hand in hand with the Costa Rican Tourism Institute, combining the objectives, knowledge, and experience of the private sector with those of public entities for the promotion of tourism in Costa Rica.

Our main goal is to maintain and increase the positioning of Costa Rica in all international tourist markets. Additionally, we aim to provide marketing platforms for our affiliates.

About Us


Historical Overview

Board of Directors

Mission and Vision

Afiliación Membership

Historical Overview

In 1994, a group of entrepreneurial Sales Managers from different companies in Costa Rica’s tourism industry, concerned about the need to improve the marketing of Costa Rica as a tourist destination, took the initiative to unite efforts and resources dynamically.

During the initial meetings, 10 executives attended in a friendly and camaraderie-filled environment, where everyone shared experiences, techniques, and data that would professionalize each one in their respective roles at that time.

In a visionary move, they bet on teamwork. A team that would unite the private sector with the state sector, striving to achieve a single objective: «Promoting Costa Rica.»

With this vision on the horizon, and the programming of multiple joint efforts and activities, it grew to encompass 30 participants, at which point the need arose to appoint a committee that guided the group’s efforts and led the achievement of projects that benefited the country and all participants.

In 1997, we established ourselves as the Pro Image Group Association.

Furthermore, in 2001, the Futuropa Group Association was founded to be an organization specialized in promoting Costa Rica as a tourist destination in Europe. With over 100 members, all Costa Rican tourism companies working to the highest quality standards and understanding the needs and demands of European travelers visiting Costa Rica.

As experts in the European market, Futuropa Group was the only organization acting as an advisor regarding the plans, negotiations, and strategies carried out in this market by the Costa Rican Tourism Institute.

In 2020, amid the COVID-19 pandemic, the directors and affiliates of both associations decided to merge efforts and the work that had been carried out for years and create Proimagen Futuropa Group to continue all promotion efforts to all major markets for Costa Rica.

Today, we consolidate our name as Proimagen Costa Rica, with more than 130 associates, representing different sectors of the tourism industry such as hotels, travel agencies, car rental companies, tourist services, tourist marketing companies, theme parks, domestic airlines, and tour operators.

At Proimagen Costa Rica, we continue to strive for more efficient and proactive marketing of our country, with the contribution of our associates for the benefit of the entire industry.


To promote Costa Rica as a tourist destination worldwide through joint collaborations between the public and private sectors, integrating Costa Rican tourism companies operating in the country’s key markets of interest. Additionally, to serve as facilitators and managers of all activities carried out in these markets, offering training to both the national tourism sector and travel agents and wholesalers promoting Costa Rica as a destination.

«To be the leading specialized reference in the promotion of Costa Rica in international markets, recognized for our representativeness supported by affiliated Costa Rican tourism companies oriented towards these markets. We distinguish ourselves by our extensive experience, commitment, and responsibility both to our affiliates and to the public sector.»



Mr Christian Doñas


Double Tree by Hilton Cariari Hotel

Mrs Silvia Vargas

Vice President I

Eco-Getaways Travel Design

Mr Daniel Chavarría

Vice President II


Mr.Raimond Barquero


Destination Services

Mr Mauricio Aymerich


Small Distinctive Hotels

Mrs Astrid Plate

Member I

Costa Rican Trails

Mr Gilberto Arguedas

Member II


Mrs Betsabé Gomez

Vocal III

Swiss Travel

Mr Ignacio Ocampo

Vocal IV

Costa Rica Sun Tours

Mrs Maricruz Pereira


Unique Adventures

Objetivos Generales

  • Consolidar y fortalecer la imagen de Costa Rica en los principales mercados de promoción.
  • Abrir nuevos mercados para promover un flujo estable de turismo durante todo el año.
  • Brindar apoyo a seminarios educativos en los mercados meta.
  • Alcanzar nuestras metas al menor costo posible.
  • Ofrecer capacitación a la industria turística para mejorar y profesionalizar la calidad del servicio.
  • Mercadear Costa Rica como un destino atractivo durante todo el año.

Objetivos Específicos

  • Coordinar nuestros objetivos las actividades de promoción del Instituto Costarricense de Turismo.
  • Involucrar de manerca activa a las Embajadas y Consulados de Costa Rica en las actividades de la asociación en mercados prioritarios.
  • Realizar eventos internacionales de promoción del destino y nuestros afiliados para la capacitación de los agentes de viajes.
  • Ofrecer seminarios educativos para la industria turística que promuevan la apertura de nuevos mercados y la capacitación continua de los mercados más importantes.
  • Realizar eventos de capacitación continua y espacios que generen el «networking» entre los afiliados de la asociación.
  • Preparar el material impreso y digital de apoyo par alas presentaciones de Proimagen CR.
  • Facilitar viajes de familiarización (Fam Trips) para agentes de viajes seleccionados de los mercados objetivo.
  • Participar activamente en ferias, exposiciones, talleres y otros eventos de interés para la promoción de Costa Rica en el mundo.
  • Buscar y gestionar fuentes de financiamiento para la realizaciòn de los eventos nacionales e internacionales que desarrolla la asociación.


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