Proimagen

Costa Rica

Somos

Proimagen Costa Rica Association is a non-profit organization dedicated to promoting Costa Rica as a tourist destination in major international markets such as North America, Latin America, Europe, Asia, and others. Its members are Costa Rican tourism product and service companies that operate with the highest quality standards.

We seek to create promotional alliances hand in hand with the Costa Rican Tourism Institute, combining the objectives, knowledge, and experience of private companies with those of public entities for the tourism promotion of Costa Rica.

Our main goal is to maintain and increase Costa Rica’s positioning in all international tourism markets, as well as to offer marketing platforms for our members.

We Are

Objectives

Historical Overview

Board of Directors

Mission and Vision

Proimagen Membership

Historical Review

In 1994, a group of entrepreneurial Sales Managers from various companies in Costa Rica’s tourism industry, concerned about the need to improve the marketing of Costa Rica as a tourist destination, took the initiative to combine efforts and resources in a dynamic way.

During the first meetings, there were 10 executives in attendance in an atmosphere of friendship and camaraderie, where everyone shared experiences, techniques, and data that would, at that time, professionalize each of them in the performance of their respective roles.

With a visionary approach, they committed to teamwork—a team that would unite the private sector with the public sector, striving to achieve a single goal: “Promote Costa Rica.”

With this vision on the horizon, and through the planning of multiple joint efforts and activities, the group grew to include 30 participants, at which point the need arose to appoint a committee to guide the group’s efforts and lead the implementation of projects that benefited the country and all participants.

In 1997, we established ourselves as the Pro Imagen Group Association.

Later, in 2001, the Futuropa Group Association was founded as an organization specialized in promoting Costa Rica as a tourist destination in Europe. With over 100 members—all Costa Rican tourism companies operating at the highest quality standards and familiar with the needs and expectations of European travelers visiting Costa Rica.

As experts in the European market, Futuropa Group was the only organization acting as an advisor to the Costa Rican Tourism Institute regarding plans, initiatives, and strategies carried out in this market.

In 2020, in the context of the COVID-19 pandemic, the executives and members of both associations decided to merge their efforts and the work that had been carried out for years, creating Proimagen Futuropa Group to continue all promotional efforts in Costa Rica’s main markets.

Today, we have consolidated our name as Proimagen Costa Rica, with over 130 members representing various sectors of the tourism industry, including hotels, travel agencies, car rental companies, tourism services, marketing firms, theme parks, domestic airlines, and tour operators.

At Proimagen Costa Rica, we continue striving for more efficient and proactive marketing of our country, with the contribution of our members for the benefit of the entire industry.

Mission

To promote Costa Rica as a tourist destination worldwide through joint collaborations between the public and private sectors, integrating Costa Rican tourism companies operating in the country’s main target markets. Additionally, to serve as facilitators and managers of all activities carried out in these markets, providing training both to the national tourism sector and to travel agents and tour operators who promote Costa Rica as a destination.

To be the leading specialized reference in promoting Costa Rica in international markets, recognized for our representativeness supported by Costa Rican tourism companies focused on these markets. We stand out for our extensive experience, commitment, and responsibility toward both our members and the public sector.

Vision

NUEVA JUNTA DIRECTIVA 2024-2025

Sr. Christian Doñas

President

Hotel Double Tree by Hilton Cariari

Sra. Maricruz Pereira

Vicepresident I

Unique Adventures

Sr. Daniel Chavarría

Vicepresident II

Profimercadeo

Sr. Raimond Barquero

Treasurer

Destination Services

Sr. Gilberto Arguedas

Secretary

Turistiko

Sra. Astrid Plate

Board Member I

Costa Rican Trails

Sr. Ignacio Ocampo

Board Member II

Costa Rica Sun Tours

Sra. Alejandra Benavides

Board Member III

Tabacon Thermal Resort & Spa

Sr. Alexander Cerdas

Board Member IV

ST Costa Rica

Sr. Mauricio Aymerich

Auditor

Small Distinctive Hotels

Objetivos Generales

  • Consolidate and strengthen Costa Rica’s image in the main promotion markets.
  • Open new markets to promote a stable flow of tourism throughout the year.
  • Provide support for educational seminars in target markets.
  • Achieve our goals at the lowest possible cost.
  • Offer training to the tourism industry to improve and professionalize service quality.
  • Market Costa Rica as an attractive year-round destination.

Objetivos Específicos

  • Coordinate our objectives with the promotional activities of the Costa Rican Tourism Board (ICT).

  • Actively involve Costa Rican Embassies and Consulates in the association’s activities in priority markets.

  • Organize international promotional events for the destination and our affiliates to support the training of travel agents.

  • Offer educational seminars for the tourism industry that promote the opening of new markets and the ongoing training of the most important markets.

  • Conduct continuous training events and create spaces that foster networking among the association’s affiliates.

  • Prepare printed and digital support materials for Proimagen CR presentations.

  • Facilitate familiarization trips (Fam Trips) for selected travel agents from target markets.

  • Actively participate in fairs, exhibitions, workshops, and other events of interest for promoting Costa Rica worldwide.

  • Seek and manage funding sources for the national and international events organized by the association.

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